What’s included
Social Media Strategy & Localization
- Content Localization & Optimization: Adapt existing original content for the Japanese audience, including localized captions, cultural nuances, and advisory on content format.
- Performance Evaluation: Regular performance tracking and data-driven suggestions for content improvement.
- Targeted Advertising
DSP Strategy & Streaming Growth
- Editorial Pitching: Direct pitching for official playlisting across Spotify, Apple Music, and local Japanese DSPs for album release tracks.
- Stream & Listener Retention Strategies: Implement targeted initiatives to boost initial week streams and maintain long-term listener retention.
- Playlist Strategy: Secure placements on key curated and algorithmic playlists to ensure steady catalog growth.
Media & PR Strategy
- Newsworthy Press Releases: Collaborate closely with the band’s core management to craft compelling, narrative-driven press releases with strong editorial value.
- Distribution: Issue 2–3 distributed press releases across major Japanese music and lifestyle media outlets.
Analytics & Continuous Optimization
- KPI Setup: Establish clear key performance indicators across Socials, DSP, and PR.
- Evaluation & Next Actions: Regular KPI performance reviews with actionable strategies for subsequent release phases.
- Campaign Post-Mortem: Comprehensive end-of-campaign evaluation and reporting.
Optional & Add-On Services (Separate Scope / Fee)
- Vinyl / Physical Distribution Support: Logistics, retail distribution, and promotion support for vinyl/physical records in Japan.
- Live Booking Support: Strategic outreach to festival organizers and venue bookers.
- In-Market Management Support: On-the-ground management assistance during promotional visits or tours in Japan.
- Sub-Publishing Management (Japan Territory): Local administration of publishing rights (New service currently under development).
